Siemenjov Galdes Malta

How we increased organic traffic by 347% and generated $2.1M in additional revenue through strategic SEO optimization

Results That Matter

Local-first SEO wins built around transactional, high-intent searches — not vanity traffic.

Avg Rank: 1.00 (SoV: 100%) Map Pack dominance for a primary keyword “wedding photographer malta” — #1 across the entire grid

Avg Rank: 1.00 (SoV: 100%)Avg Rank: 1.00 (SoV: 100%) Map Pack dominance for a core service term “wedding photography malta” — #1 across the entire grid

Organic Search Sessions 477 vs 40 (Jun 1 – Nov 30, 2023 vs previous period)

+ 0 %

Engaged Organic SessionsThrough Google Maps & mobile search

+ 0 %

Project Overview

Siemenjov Galdes is a wedding photographer in Malta. When we began, the website needed a stronger foundation to compete in a high-intent local search market where couples make fast decisions based on trust, speed, and proof of quality.

We worked with the brand for 6 months (June 2023 – November 2023), focusing on two outcomes:

dominate the Malta wedding photography Map Pack
increase organic acquisition through intent-based SEO improvements

Objectives

Achieve #1 Map Pack visibility for “wedding photographer malta” and related searches
Redesign the website for best-in-class UX and faster performance
Improve organic search traction with higher-intent queries
Build a structure that converts: portfolio clarity, service intent, and inquiry pathways

Industry

Local Services – Wedding Photography

Target Market

Malta (Local Domination) The Challenge

Project Duration:

June 2023 – November 2023 (6 months)

The Challenge

Limited Map Pack Visibility

The business needed stronger local prominence for “wedding photographer malta” and similar buyer-intent queries.

Website Experience + Speed Limitations

The previous site experience and performance weren’t competitive — especially on mobile, where many couples search first.

Need for Conversion-Focused Structure

Wedding photography is trust-led; the site needed clearer pathways from discovery → proof → inquiry.

Our Strategy

A local dominance strategy anchored in a site rebuild + performance optimization.

1) Website Redesign for UX + Trust

We rebuilt the site experience to reflect a premium wedding photography brand: clearer navigation and service positioning improved portfolio presentation stronger conversion paths to inquiry/contact design aligned with professional brand perception

2) Speed Optimization (Performance as a Ranking + Conversion Lever)

We prioritised technical performance improvements to support: better user experience (especially mobile) reduced friction in portfolio browsing stronger engagement signals that support rankings

3) Local SEO Execution for Map Pack Dominance

We focused on signals that drive Map Pack performance and local trust: local intent alignment relevance reinforcement across key pages structured, consistent presentation of service location targeting

Performance Highlights

Core metrics and analytics proving long-term SEO growth.

Local Map Pack Dominance (Grid Proof)

The most direct win was Map Pack performance for the highest-intent terms.

Keyword: wedding photographer malta

Average rank: 1.00
Share of voice: 100%
Grid coverage: #1 across the entire map

Keyword: wedding photography malta

Average rank: 1.00
Share of voice: 100%
Grid coverage: #1 across the entire map

This validates true local dominance — not isolated ranking points.

Increased Appointment Inquiries

GA4 comparison: Jun 1 – Nov 30, 2023 vs Nov 30, 2022 – May 31, 2023

Organic Search

Sessions: 477 vs 40 (+1,092.5%)
Engaged sessions: 312 vs 29 (+975.86%)
Engagement rate: 65.41% vs 72.5%
Avg engagement time per session: 1m 14s vs 54s
Events per session: 6.15 vs 9.60

Organic events: 2,932 vs 384 (+663.54%)

The Transformation

Before

Website performance and UX were not competitive
Local Map Pack visibility wasn’t dominant
Organic acquisition was limited

After

#1 Map Pack dominance for core Malta wedding photography keywords (Avg rank 1.00, SoV 100%)
Strong organic growth within 6 months (+1,092.5% organic sessions)
Higher engagement time and increased overall site activity
A faster, more professional website experience built for conversions

Want to Dominate Your Local Market Like This?

We help local service brands win Map Pack visibility and turn organic traffic into consistent inquiries through performance-driven SEO and website improvements.