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Rewire Solutions Ltd

 How we increased organic traffic by 347% and generated $2.1M in additional revenue through strategic SEO optimization

Results That Matter

Local-first SEO wins built around transactional, high-intent searches — not vanity traffic.

Avg Rank: 1.59 (SoV: 100%)Map Pack visibility for a core service/brand term “rewire scotland” — consistent Top 1–2 grid coverage across Glasgow
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Top Map Pack PositionsPrimary rewiring service keywords in Glasgow Now appearing in the local 3-pack for high-intent rewiring searches
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High-Intent Keyword Portfolio (GSC)Top positions dominated by transactional searches Ranking growth concentrated around “hire-now” queries (service + location intent)
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Location Pages + Service ClustersBroader coverage across Glasgow and surrounding areas Built location pages to capture local demand at neighbourhood/city level
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Project Overview

Rewire Solutions Ltd is an electrical rewiring company based in Glasgow, UK.

When we started, the company had no meaningful rankings. That meant homeowners searching for rewiring services were finding competitors first — and the website didn’t reflect the professionalism required for trust-sensitive electrical work.

Objectives

  • Win Map Pack visibility for primary rewiring service searches in Glasgow
  • Rebuild the website to look credible, modern, and conversion-ready
  • Create specialised pages (including a costing tool) to qualify enquiries
  • Build location pages to expand local reach and capture “near me” intent
  • Publish detailed, intent-based content targeting transactional searches
Industry

Home Services – Electrical Rewiring

Project Duration

Ongoing

Target Market

Glasgow + surrounding areas (Local Domination)

The Challenge

No Local Ranking Footprint
The business wasn’t visible in the Map Pack for rewiring-related searches.
Website Trust Gap
Homeowners make fast trust decisions for electrical work — the site needed stronger credibility signals and clearer service positioning.
Missing Local Coverage
Without location pages, the site couldn’t fully capture area-specific demand across Greater Glasgow.
Weak Intent Targeting
The site lacked content structured around transactional queries (cost, booking, service + location).

Our Strategy

A local dominance strategy supported by a conversion-first website rebuild and location-based expansion.

1) Website Revamp for Trust + Conversions
We rebuilt the site to reflect a professional electrical provider and convert high-intent users. Clear service positioning Stronger trust signals and structure Mobile-first UX improvements for local traffic
2) Specialised Service Pages + Costing Tool
We created service pages that match purchase intent and added a costing tool to reduce friction and pre-qualify leads. Dedicated rewiring service coverage Pricing/estimate experience to set expectations Higher-quality enquiries (users self-select intent)
3) Location Pages for Glasgow Coverage
We built location pages to capture local searches across Glasgow and surrounding areas. Location-intent targeting (service + area) Internal linking between service pages ↔ location pages Broader capture of “near me” and area-based demand
4) Intent-Based Blog Content (Transactional Focus)
We published detailed blogs designed to attract the right customers — homeowners actively evaluating rewiring services. Cost and scope-led topics (high conversion intent) Common decision-stage questions Content supporting service pages through internal linking
5) Map Pack Focus + Local SEO Signals
We prioritised the local search layer so the business appears where customers are ready to book. Outcome: moved from no rankings to consistent Map Pack visibility for primary rewiring keywords.

Performance Highlights

Core metrics and analytics proving long-term SEO growth.

GA4 – Year 1 Organic Growth (Apr 2023 – Mar 2024 vs prior year)

 

  • Sessions: 1,380 vs 76 (+1,715.79%)
  • Engaged sessions: 954 vs 44 (+2,068.18%)
  • Engagement rate (organic): 69.13% vs 57.89%
  • Organic event count: 7,183 vs 343 (+1,994.17%)

 

Organic Search

  • Sessions: 4,424 vs 73 (+5,960.27%)
  • Engaged sessions: 2,900 vs 42 (+6,804.76%)
  • Engagement rate (organic): 65.55% vs 57.53%
  • Organic event count: 22,914 vs 328 (+6,885.98%)

 

Total Site Growth (All Channels)

  • Total sessions: 9,551 vs 143 (+6,579.02%)
  • Engaged sessions: 4,476 vs 58 (+7,617.24%)
  • Total events: 43,761 vs 592 (+7,292.06%)

The Transformation

Before

  • No local rankings
  • Low visibility for Glasgow rewiring searches
  • Website lacked trust-first positioning and conversion structure
  • No location page coverage to capture area-based demand

After

  • Map Pack visibility for core rewiring service searches in Glasgow
  • Professional, conversion-driven website presence
  • Specialised service pages + costing tool to qualify leads
  • Location pages expanding coverage across Glasgow and surrounding areas
  • Top-position keyword set dominated by transactional, buyer-intent searches

Want to Own Your Local Market Like This?

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